The New Face of Louis Vuitton: Lightning

(c) Polygon

The newest spokesmodel for the Louis Vuitton brand is recognizable to many who have followed her exploits... in a video game.

Lightning, one of the protagonists of Final Fantasy XIII and two spinoff games, will be in ads for the French designer's "Series 4" line this Spring.

We welcome the rise in virtual people in the real world.  With Hatsune Miku and the other Japanese Vocaloids becoming worldwide superstars and the rebirth of a young Bruce Lee in the latest Ip Man film, we at Future/Culture Magazine believe that 2016 will be the year that virtual humans become a common sight in America.

For more information, check out this link:

http://www.msn.com/en-us/news/games/final-fantasy-13-star-gets-new-gig-as-louis-vuitton-muse/ar-BBnZLCL?ocid=spartandhp

(c) Polygon

(c) Polygon